It has now been more than a year since Basler launched its ace USB 3.0 cameras and thanks to the tremendous success of the line, including thousands of units sold, Basler is cutting prices for models ranging from VGA to 5 MP resolution. The cameras now start at £199. The reason for this unusual action – Because of the great success the company has been able to ramp up production and enjoy the economics of scale. Now it is looking to pass along those savings to its customers. The campaign may further drive the already high-flying sales, helping the company move closer to the market share lead it seeks.
Based on customer feedback, the broad selection of CCD and CMOS models have been especially popular, as has the extremely stable implementation of the USB3 Vision standard and the simple integration and usage that come with it. These only heighten the joys of the technical benefits associated with the interface, such as plug & play compatibility and low CPU load. These factors have all made Basler ace cameras into a popular replacement for older FireWire cameras as well as attractive products for new design-ins.